Serta Simmons Bedding Campaign Says Beautyrest Brand Equips Sleepers For Peak Performance

Serta Simmons Bedding Campaign Says Beautyrest Brand Equips Sleepers For Peak Performance

Simmons Bedding, part of Atlanta-based Serta Simmons Bedding LLC, has launched a consumer advertising campaign positioning the Beautyrest brand as the ultimate equipment for high-performance sleep. Following the campaign’s July premiere, the company deployed a multimedia campaign meant to reach millions of consumers. Messaging juxtaposes scenes of personal athletic performance, such as biking, boxing, yoga […]