ISPA Welcomes New Committee Members

NEWS RELEASE FROM THE INTERNATIONAL SLEEP PRODUCTS ASSOCIATION New Additions to Support the Better Sleep Council and Statistics Committee (Alexandria, VA, July 19, 2017) – The International Sleep Products Association (ISPA) welcomes Julia Rosien, brand director at Restonic Mattress Corp. as vice chair, and Brittney Cooper, Beautyrest director of media and digital marketing at Serta […]

Serta Simmons Bedding Campaign Says Beautyrest Brand Equips Sleepers For Peak Performance

Serta Simmons Bedding Campaign Says Beautyrest Brand Equips Sleepers For Peak Performance

Simmons Bedding, part of Atlanta-based Serta Simmons Bedding LLC, has launched a consumer advertising campaign positioning the Beautyrest brand as the ultimate equipment for high-performance sleep. Following the campaign’s July premiere, the company deployed a multimedia campaign meant to reach millions of consumers. Messaging juxtaposes scenes of personal athletic performance, such as biking, boxing, yoga […]

Serta Simmons Bedding Enters Boxed-Bed Category With Tomorrow

Serta Simmons Bedding Enters Boxed-Bed Category With Tomorrow

Atlanta-based Serta Simmons Bedding LLC has launched Tomorrow, a boxed-bed brand and accessories that ship directly to the consumer. The mattress, which ships uncompressed, is a hybrid that combines temperature-regulating memory foam with individually wrapped coils. It retails for $990 in queen size. Tomorrow includes a SleepTracker equipped with bio sensors to monitor and record […]

Mattress Firm Highlights Technology in Campaign, Partners with Purple

Mattress Firm Highlights Technology in Campaign, Partners with Purple

Houston-based sleep shop chain Mattress Firm is putting technology in the spotlight in its new marketing campaign, promoting two exclusive mattresses from Serta Simmons Bedding LLC, headquartered in Atlanta. It also has begun a pilot partnership with online bed brand Purple, which it says features innovative technology. Titled “Technology to Power Off,” the campaign was […]

Serta Campaign Encourages Peace in the Bedroom

In a campaign earlier this summer, Hoffman Estates, Illinois-based Serta, part of Serta Simmons Bedding LLC, with headquarters in Atlanta, encouraged people to take some time out of their busy lives and “Declare Peace.” Serta’s campaign reminded everyone that there’s no better place than the bedroom to find complete comfort, whether it’s for 15 minutes […]

Serta Simmons Bedding Introduces Direct-to-consumer Bed Brand Tomorrow Sleep

Serta Simmons Bedding Introduces Direct-to-consumer Bed Brand Tomorrow Sleep

News release written by Serta Simmons Bedding and published, unedited by BedTimesT Tomorrow Sleep, Powered by Serta Simmons Bedding, Launches with Innovative Direct-to-Consumer Sleep System NEW YORK, June 27, 2017 — Tomorrow Sleep, a new company powered by Serta Simmons Bedding, LLC (“SSB”), launched today to deliver a system of innovative sleep products at an […]

Serta Simmons Bedding Gives Top BrandSource Members Trip to Paradise

Serta Simmons Bedding Gives Top BrandSource Members Trip to Paradise

Members of Tustin, California-based buying group BrandSource enjoyed a luxury vacation in French Polynesia in April, courtesy of Atlanta-based Serta Simmons Bedding LLC. Serta treated the top 20 BrandSource members (based on increases over the previous year) and their spouses to a five-day vacation in Moorea. Guests stayed at the Hilton Moorea Lagoon Resort & […]

Beautyrest Celebrates National Training Month for Bedding Industry and Updates SleepSells Training Website

Beautyrest Celebrates National Training Month for Bedding Industry and Updates SleepSells Training Website

NEWS RELEASE WRITTEN BY SERTA SIMMONS BEDDING LLC AND PUBLISHED, UNEDITED, BY BEDTIMES (ATLANTA – March 29, 2017) – The Beautyrest® brand, one of the industry’s leading mattress brands, is hosting its second annual National Training Month, an April campaign focused on educating retail sales associates (RSAs) about key industry topics in advance of the […]

Mattress Firm And Serta Simmons Bedding Expand Strategic Partnership

Mattress Firm And Serta Simmons Bedding Expand Strategic Partnership

News release written by Mattress Firm Inc. and published, unedited, by BedTimes – Aligns Number One U.S. Mattress Retailer with Number One U.S. Mattress Manufacturer – Mattress Firm and Serta Simmons to Co-invest $100 million in Incremental Advertising – Serta Simmons Has Capacity to Immediately Fulfill Mattress Firm’s Requirements – New Products Will Offer Consumers […]

Simmons Gives More Beautyrest Beds To DeKalb County Fire Department

Simmons Gives More Beautyrest Beds To DeKalb County Fire Department

Simmons, part of Atlanta-based Serta Simmons Bedding LLC, donated 235 Beautyrest beds to the DeKalb County Fire Department as part of its Firehouse Recharge program.  In its fourth year, Firehouse Recharge is the brand’s philanthropic initiative to give metro Atlanta fire stations beds. “With more than 100,000 yearly responses and one of the largest territories in […]