Beautyrest Celebrates National Training Month for Bedding Industry and Updates SleepSells Training Website

Beautyrest Celebrates National Training Month for Bedding Industry and Updates SleepSells Training Website

NEWS RELEASE WRITTEN BY SERTA SIMMONS BEDDING LLC AND PUBLISHED, UNEDITED, BY BEDTIMES (ATLANTA – March 29, 2017) – The Beautyrest® brand, one of the industry’s leading mattress brands, is hosting its second annual National Training Month, an April campaign focused on educating retail sales associates (RSAs) about key industry topics in advance of the […]

Mattress Firm And Serta Simmons Bedding Expand Strategic Partnership

Mattress Firm And Serta Simmons Bedding Expand Strategic Partnership

News release written by Mattress Firm Inc. and published, unedited, by BedTimes – Aligns Number One U.S. Mattress Retailer with Number One U.S. Mattress Manufacturer – Mattress Firm and Serta Simmons to Co-invest $100 million in Incremental Advertising – Serta Simmons Has Capacity to Immediately Fulfill Mattress Firm’s Requirements – New Products Will Offer Consumers […]

Simmons Gives More Beautyrest Beds To DeKalb County Fire Department

Simmons Gives More Beautyrest Beds To DeKalb County Fire Department

Simmons, part of Atlanta-based Serta Simmons Bedding LLC, donated 235 Beautyrest beds to the DeKalb County Fire Department as part of its Firehouse Recharge program.  In its fourth year, Firehouse Recharge is the brand’s philanthropic initiative to give metro Atlanta fire stations beds. “With more than 100,000 yearly responses and one of the largest territories in […]

Serta Simmons Bedding Announces Multiyear Investment in U.S. to Meet Increased Demand

News release written by Serta Simmons Bedding LLC and published, unedited, by BedTimes SSB Bolsters Manufacturing and Broadens Advertising to Drive Retail Growth February 13, 2017 04:05 PM Eastern Standard Time ATLANTA–(BUSINESS WIRE)–Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in the United States, announced today that, in response to strong […]

Retailer Web Services Holiday Deals Include Mattresses

Scottsdale, Arizona-based Retailer Web Services, a digital marketing and software solutions supplier to retailers of mattresses and other durable goods, deployed more than 4,000 deals and special offers to retail customers’ websites beginning in early November. The goal was to help retailers increase e-commerce sales, while assisting consumers in staying ahead of the holiday shopping […]

Serta Launches Tongue-in-cheek ComfortSutra

Serta Launches Tongue-in-cheek ComfortSutra

Hoffman Estates, Illinois-based Serta, part of Atlanta-based Serta Simmons Bedding Co. LLC. has created a provocative content marketing series called ComfortSutra, with tips, tricks and positions that it says brings comfort back to the bedroom. The online series, which began Labor Day weekend, aims to help solve comfort problems through an assortment of quizzes, videos […]

Serta Launches ‘Comfort Reimagined’ Ad Campaign, New Website

Serta Launches ‘Comfort Reimagined’ Ad Campaign, New Website

The Serta mattress brand, part of Atlanta-based Serta Simmons Bedding LLC, with brand headquarters in Hoffman Estates, Illinois, just launched “Comfort Reimagined,” an advertising campaign touting the newly redesigned Serta iComfort collection. Concurrently, a new Serta website rolled out to better assist consumers in the mattress research and selection process. “Earlier this year, we unveiled […]

Serta Simmons Bedding appoints Dascoli CFO

Atlanta-based Serta Simmons Bedding LLC has named Paul Dascoli as chief financial officer. He is responsible for all aspects of SSB finance, including planning and analysis, accounting, risk management, treasury, tax and internal audit, as well as the company’s IT functions. He has 30 years of experience in consumer product and retail finance. Most recently, […]

Serta Simmons Bedding moves to Atlanta

Serta Simmons Bedding LLC, the parent of two major mattress brands, announced in December it planned to relocate its corporate headquarters from Hoffman Estates, Illinois, to Two Alliance Center in Atlanta’s Buckhead district. The move, which was scheduled to take place by month’s-end, was preceded by a site search that included Illinois, North and South […]

Hofmann fills new Serta Simmons innovation post

Mattress major Serta Simmons Bedding, with headquarters in Hoffman Estates, Illinois, has hired Mike Hofmann to the new position—and functional area—executive vice president of research and innovation. Hofmann is responsible for guiding research and innovation activities and investments across both mattress brands. He reports to Gary Fazio, chief executive officer, and works closely with a […]