Forecast for Spring is Cool and Gray at 2017 Winter Las Vegas Market

Forecast for Spring is Cool and Gray at 2017 Winter Las Vegas Market

New products and retooled brands reflect industry’s fascination with a trendy shade—and the importance of sleeping cool BY BETH ENGLISH AND BARBARA T. NELLES The editors of BedTimes braved rain and wintry weather at the Winter Las Vegas Market Jan. 22-26 in search of news from sleep products exhibitors. It was well worth the effort […]

Mattress Firm And Serta Simmons Bedding Expand Strategic Partnership

Mattress Firm And Serta Simmons Bedding Expand Strategic Partnership

News release written by Mattress Firm Inc. and published, unedited, by BedTimes – Aligns Number One U.S. Mattress Retailer with Number One U.S. Mattress Manufacturer – Mattress Firm and Serta Simmons to Co-invest $100 million in Incremental Advertising – Serta Simmons Has Capacity to Immediately Fulfill Mattress Firm’s Requirements – New Products Will Offer Consumers […]

Serta Simmons Bedding Announces Multiyear Investment in U.S. to Meet Increased Demand

News release written by Serta Simmons Bedding LLC and published, unedited, by BedTimes SSB Bolsters Manufacturing and Broadens Advertising to Drive Retail Growth February 13, 2017 04:05 PM Eastern Standard Time ATLANTA–(BUSINESS WIRE)–Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in the United States, announced today that, in response to strong […]

Bob Sherman’s Visionary Sleep Adds Restonic licensees Alliance Sleep and Sleep Products Inc.

Bob Sherman’s Visionary Sleep Adds Restonic licensees Alliance Sleep and Sleep Products Inc.

Buffalo, New York-based mattress licensing group Restonic has announced that a new entity, Visionary Sleep, led by industry veteran Bob Sherman, has purchased Restonic licensees Alliance Sleep and Sleep Products Inc. Visionary Sleep will continue with the Restonic group as its largest licensee. Its management group includes Sherman as chief executive officer; his wife, Barbara […]

Salt Lake Mattress Going Strong after 125 Years

Salt Lake Mattress Going Strong after 125 Years

Serta licensee Salt Lake Mattress embraces history, retailer relationships, challenges BY DOROTHY WHITCOMB Although they are acutely aware of the challenges facing independent manufacturers throughout the country, executives at Salt Lake Mattress & Manufacturing Co. are optimistic about the continuing stability and growth of their business. As they prepare to celebrate their 125th anniversary this […]

Serta Launches Tongue-in-cheek ComfortSutra

Serta Launches Tongue-in-cheek ComfortSutra

Hoffman Estates, Illinois-based Serta, part of Atlanta-based Serta Simmons Bedding Co. LLC. has created a provocative content marketing series called ComfortSutra, with tips, tricks and positions that it says brings comfort back to the bedroom. The online series, which began Labor Day weekend, aims to help solve comfort problems through an assortment of quizzes, videos […]

Serta Launches ‘Comfort Reimagined’ Ad Campaign, New Website

Serta Launches ‘Comfort Reimagined’ Ad Campaign, New Website

The Serta mattress brand, part of Atlanta-based Serta Simmons Bedding LLC, with brand headquarters in Hoffman Estates, Illinois, just launched “Comfort Reimagined,” an advertising campaign touting the newly redesigned Serta iComfort collection. Concurrently, a new Serta website rolled out to better assist consumers in the mattress research and selection process. “Earlier this year, we unveiled […]

Serta ties contest to summer movie

The Serta mattress brand sponsored a Facebook sweepstakes in conjunction with the release of “Shawn the Sheep Movie,” which opened in theaters Aug. 5. Serta Inc., with brand headquarters in Hoffman Estates, Illinois, is known for its Counting Sheep ad campaigns. The grand-prize winner of the contest, which ran from July 14 through Aug. 18, […]

Serta using only CertiPUR-US foams 

Mattress major Serta, with headquarters in Hoffman Estates, Illinois, has announced that the flexible polyurethane foam used in all its mattresses manufactured in the United States and Canada now are certified through the CertiPUR-US program. CertiPUR-US is a not-for-profit certification program for flexible polyurethane foam used in bedding and upholstered furniture. Certified foams meet rigorous standards for content, emissions and durability, […]

Winter Las Vegas Market opens with a bang

Winter Las Vegas Market opens with a bang

At Las Vegas Market, bedding halls burst with new products, brand revamps and exuberant exhibitors BY BARBARA NELLES AND BETSI ROBINSON With the U.S economy surging and unemployment at a new low, spirits soared and new products abounded in bustling mattress showrooms at Las Vegas Market Jan. 18-22 at the World Market Center. Certainly, this was […]

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