Serta Simmons Bedding Enters Boxed-Bed Category With Tomorrow

Serta Simmons Bedding Enters Boxed-Bed Category With Tomorrow

Atlanta-based Serta Simmons Bedding LLC has launched Tomorrow, a boxed-bed brand and accessories that ship directly to the consumer. The mattress, which ships uncompressed, is a hybrid that combines temperature-regulating memory foam with individually wrapped coils. It retails for $990 in queen size. Tomorrow includes a SleepTracker equipped with bio sensors to monitor and record […]

Malouf Restructures Sales Team Under Mike Douglas

Malouf Restructures Sales Team Under Mike Douglas

Bedding products supplier Malouf has promoted Mike Douglas to vice president of sales and restructured the sales team reporting to him. The company created six regional and one international sales manager positions and staffed them with recent hires. The structure gives more support to retailers by sectioning the United States into six regions managed through […]

Mattress Firm, Simmons Give New Bedding to Kids

Mattress Firm, Simmons Give New Bedding to Kids

Houston-based Mattress Firm, Simmons brand and Houston Astros shortstop Carlos Correa teamed up for an event supporting the Houston Children’s Charity program, “A Better Night’s Sleep” During the event at Mattress Firm’s headquarters, 500 children received new bedding. Atlanta-based Simmons donated 500 mattresses for the event, and Mattress Firm gave bed frames, sheet sets and […]

Soft-Tex names Jeff Chilton CEO

Soft-Tex International, the specialty sleep and sleep accessories manufacturer based in Waterford, New York, has promoted Jeff Chilton chief executive officer. Chilton replaces company co-founder Arthur Perry, who is retiring after 30 years but remains on the board of directors. Previously, Chilton was president of sales and marketing. “I am pleased with the board’s decision […]

Malouf Company Culture Fuels Growth

Malouf Company Culture Fuels Growth

BY DOROTHY WHITCOMB BRIEFLY Company Malouf Specialty Bed linens, pillows and sleep accessories. The company’s goal is to meet the individualized needs of all types of sleepers. Founded Malouf was started in 2003 by Sam and Kacie Malouf. A sheet-shopping expedition led them to begin sourcing overstocks and overruns of European bed linens through a […]

Malouf Wins Design Awards for Sheets Packaging

Malouf Wins Design Awards for Sheets Packaging

Sleep accessories supplier Malouf, with headquarters in Logan, Utah, has been recognized by a pair of design magazines for the packaging of its French Linen sheets. The sheets are wrapped in a cylindrical bundle placed inside a matching linen bag with hand-tied top. The package design gives “consumers easy access to both feel the tactile […]

Gotcha Covered Names Jeremy Lubin Sales Manager

Gotcha Covered, a top-of-bed supplier headquartered in Burbank, California, has hired Jeremy Lubin as sales manager. He handles a range of existing key accounts, from retail to medical supply, and also is responsible for new business development. Lubin reports to Lisa Bernath, Gotcha Covered cofounder and chief executive officer. “We are excited about Jeremy joining […]

HomTex adds director of sales

HomTex adds director of sales

HomTex Inc., which manufactures DreamFit, FitRite and Suprelle pillows, sheets and mattress pads, has hired Benjamin Nelson to be director of sales and development for the DreamFit brand. In this newly created position for the Vinemont, Alabama-based company, Nelson reports to Bob Pearce, vice president of sales. Prior to joining the DreamFit brand team, Nelson […]

DiPietrantonio fills new president role at Sheex

DiPietrantonio fills new president role at Sheex

Sheex, a “performance fabric bedding company” founded in 2007, has named Cindy DiPietrantonio as president, a new position for the company, according to a news release. She has served on the board of the Irmo, South Carolina-based company since 2010, and most recently was chief operating officer at apparel conglomerate The Jones Group, where she […]