Spring Air Hones Social Media Strategy with New Agency

NEWS RELEASE WRITTEN BY SPRING AIR AND PUBLISHED, UNEDITED, BY BEDTIMES NEW SOCIAL MEDIA AGENCY, STRATEGY, LEAD SPRING AIR’S 2017 CONSUMER COMMUNICATIONS EFFORTS BOSTON, March 15, 2017—In keeping with its 2017 strategy to increase dialogue with consumers using a variety of digital marketing methods, Spring Air International has engaged a new social media agency to […]

Get social with the International Sleep Products Association

Get social with the International Sleep Products Association

Getting information about the International Sleep Products Association has never been easier. From blogs to Facebook to Twitter, ISPA is ready to start the conversation and share information that benefits everyone in the bedding industry. Just take a look at ISPA’s many digital portals and find the ones that best suit your needs. ■ ISPA […]

2014 social media wrap-up (infographic)

2014 social media wrap-up (infographic)

Aaron Kupferberg, creative director of digital marketing agency Didit, created this “What We Learned in Social Media 2014” infographic, and it’s packed with useful statistics on the most popular social media platforms and their users at year-end.

Restonic makes it easy for mattress dealers to master social media

Restonic makes it easy for mattress dealers to master social media

Restonic is working overtime to get its dealers up to speed in social media, the Buffalo, New York-based licensing group told BedTimes during the Las Vegas Market July 27-31. “We have everything organized into a system, whether we’re pushing out scheduled content to Facebook, Twitter or the Restonic Sleep Blog,” said Julia Rosien, Restonic brand […]

Practice these social media etiquette tips–or else!

Practice these social media etiquette tips–or else!

By Margaret Page Like children with a shiny new toy, adults introduced to social media jumped in and started playing: posting personal photos to Facebook, accepting requests for “friendship” from long-lost high school pals, and checking into everywhere from the coffee shop to their favorite local eatery. What fun! Suddenly we were getting an inside […]

How to be a success in social media–in 3 minutes

How to be a success in social media–in 3 minutes

The BedTimes blog If your company’s social media efforts are on the wane–like last night’s perigee moon, jumpstart them. Watch Reddit and Hipmunk founder Alexis Ohanian‘s upbeat, you-can-do-it TED Talk, “Guide to Social Media Success in 3 Minutes.” It’s from 2009, and it’s worth three minutes of your time to take a look: Ohanian’s optimism […]

Join the ranks of business bloggers

By Mark Speed & Shannon Willitts Falk A blog might be just the communications and marketing solution you’ve been looking for: You don’t need a Web site, you don’t need to know programming languages like HTML, you don’t need to spend a cent and you can have one up and running in less than an […]