Spring Air Focusing on Social Media with New Agency

Boston-based mattress licensing group Spring Air International has engaged a digital agency in keeping with its 2017 strategy to increase conversations with consumers using a variety of digital marketing methods. Spring Air is working with Trio, a full-service marketing communications firm based in Grimes, Iowa, that specializes in social media and web design. “We’re not […]

Spring Air Hones Social Media Strategy with New Agency

NEWS RELEASE WRITTEN BY SPRING AIR AND PUBLISHED, UNEDITED, BY BEDTIMES NEW SOCIAL MEDIA AGENCY, STRATEGY, LEAD SPRING AIR’S 2017 CONSUMER COMMUNICATIONS EFFORTS BOSTON, March 15, 2017—In keeping with its 2017 strategy to increase dialogue with consumers using a variety of digital marketing methods, Spring Air International has engaged a new social media agency to […]

Forecast for Spring is Cool and Gray at 2017 Winter Las Vegas Market

Forecast for Spring is Cool and Gray at 2017 Winter Las Vegas Market

New products and retooled brands reflect industry’s fascination with a trendy shade—and the importance of sleeping cool BY BETH ENGLISH AND BARBARA T. NELLES The editors of BedTimes braved rain and wintry weather at the Winter Las Vegas Market Jan. 22-26 in search of news from sleep products exhibitors. It was well worth the effort […]

Spring Air’s President Rick Robinson Dies at 60

Spring Air’s President Rick Robinson Dies at 60

Rick Robinson, president of Boston-based, mattress licensing group Spring Air International, died unexpectedly of natural causes on Dec. 19. He was 60. Robinson was a mattress industry veteran whose bedding career spanned more than three decades. In 2009, Ed Bates, chief executive officer of Spring Air International, recruited Robinson to lead efforts to re-establish the […]

Nick Bates Promoted to President of Spring Air International

Nick Bates Promoted to President of Spring Air International

News release written by Spring Air International and published, unedited, by BedTimes       BOSTON, Jan. 16 2017—Spring Air veteran Nick Bates, who has been with Spring Air International since 2009, has been promoted from vice president to president of the bedding producer, announced CEO Ed Bates. In his new post, Bates, who is a […]

Spring Air’s Rick Robinson Remembered

Spring Air’s Rick Robinson Remembered

MATTRESS INDUSTRY NEWS RELEASE News release written by Spring Air International and published, unedited, by BedTimes Spring Air to Coordinate Condolences for Robinson      BOSTON, Dec. 26, 2016—Rick Robinson, who passed away on Monday, Dec. 19 of natural causes, will be remembered in a private family ceremony in Jacksonville, Fla. this week.     The family […]

Rick Robinson, Industry Leader, Bedding Veteran and President of Spring Air International, Passes Away

Rick Robinson, Industry Leader, Bedding Veteran and President of Spring Air International, Passes Away

MATTRESS INDUSTRY NEWS RELEASE News release written by Spring Air International and published, unedited, by BedTimes BOSTON, Dec. 21, 2016 — Rick Robinson, president of Spring Air International and an industry veteran of more than 30 years, passed away unexpectedly early this week, the bedding producer has reported. Mr. Robinson, 60, was recruited by Spring […]

Spring Air Promotes Nick Bates to VP of Sales

Spring Air Promotes Nick Bates to VP of Sales

Boston-based Spring Air International has promoted Nick Bates to the new position of vice president of sales. Bates had been director of corporate accounts since 2013. He joined Spring Air in 2010 as marketing coordinator. In his new position, he is responsible for Spring Air’s national accounts and major regional customers. He reports to Rick […]

Spring Air adds Taiwan licensee

Boston-based mattress licensing group Spring Air International has signed a licensing agreement with Ching Choun Bed Co. Ltd., based in Tucheng City, Taiwan, to manufacture and market Spring Air mattresses throughout the island country. Ching Choun Bed, founded in 1973 and led by Chief Executive Officer Shu Chao Hsu, is one of the longest standing […]

Spring Air meeting in Asia a success

Spring Air meeting in Asia a success

Mattress licensing group Spring Air International, with headquarters in Boston, held its fifth Asian Licensee Meeting in Guangzhou, China, March 28-30. Hosted by its Spring Air-China licensee Somnopro Group, led by Chief Executive Officer Charles Chen, the meeting was scheduled in conjunction with Interzum China and drew all of the company’s Asian-based licensees representing 15 […]

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