Blue Bell Mattress Rolls Out New Natura World Website

East Windsor, Connecticut-based Blue Bell Mattress Co., which has licensed the Natura World brand for the United States from owner Ralph Rossdeutscher, has launched a new website. The site offers consumers a better interface from which to learn about the Natura brand, its services, sleeping organic and the brand’s growing stable of products. The website […]

King Koil Helps Retailers with Digital Marketing

Mattress licensing group King Koil has developed a digital marketing program to assist King Koil retailers with website development and search engine optimization. A team of digital specialists at its headquarters in Willowbrook, Illinois, built and now administer the offering, which retailers can subscribe to, starting at $299 per month. Other program products and features […]

MFI International Unveils New Redesigned Website

MFI International Unveils New Redesigned Website

MFI International, a supplier of manufacturing services with headquarters in El Paso, Texas, has launched a redesigned website (at MFIIntl.com). It is optimized for every screen and will be updated regularly. “Our redesigned website provides an enhanced user experience and makes it easy for a visitor to understand who we are and what we do […]

New Talalay Global Website Aims to Educate Consumers

New Talalay Global Website Aims to Educate Consumers

Talalay Global, a Shelton, Connecticut-based latex supplier and finished-products manufacturer, has launched a new website aimed at educating consumers about the features and benefits of Talalay latex. It also helps train retail salespeople on the component’s unique properties and characteristics. The site allows visitors to drill down to a Talalay latex FAQ, a description of […]

HomTex Inc. Grows DreamFit Web and Social Media Presence

HomTex Inc. Grows DreamFit Web and Social Media Presence

Sleep accessories supplier HomTex Inc., based in Vinemont, Alabama, has rolled out a new website and expanded its DreamFit Facebook page. Consumer contests and giveaways run through the end of the year to celebrate the launch. “Our website and Facebook page will serve as platforms on which to build the brand and to predispose the […]

Tossed Your Cookies Lately? New BedTimes Website Launches

Tossed Your Cookies Lately? New BedTimes Website Launches

BY BARBARA T. NELLES I’m speaking in the digital sense of the phrase. The reason I ask is as you can see, we launched a redesigned BedTimesMagazine.com website and want you to use it in all its glory. So clean up your browsing history and dispose of your cookies to get rid of any cached […]

Colonial Unveils Responsive Website, Video Series

Colonial Unveils Responsive Website, Video Series

Display and branding supplier Colonial LLC has launched a modernized website designed to be engaging and user-friendly with a great user experience on mobile devices, said Mark Hobson, president of the High Point, North Carolina-based company. The new site features “The Colonial Rules” video series, starring Hobson, who lays out Colonial’s “12 Design Principles” meant […]

Why you must delve into Web analytics

Why you must delve into Web analytics

Smart, sexy and great sales producers: That’s how business owners like to think about their websites. But how realistic is that view? Consider your own website: Is it pulling its load by attracting enough visitors and turning them into profitable customers? The answer is more complex than “yes” or “no.” Internet success lies along a […]