In line with ISPA’s recently completed strategic plan, the Better Sleep Council Executive Committee has recommended to the BSC Board that the council be merged with ISPA to strengthen the impact, consistency and efficiency of the association’s overall communications program. The BSC had been operating as a separate corporation in recent years.
The ISPA Board, in approving the strategic plan, affirmed that the organization’s commitment to the 25–year–old consumer education mission of the Better Sleep Council is as strong as ever. “The BSC program is fully funded for 2003,” said BSC Chairman Gerry Borreggine, “and the vital consumer research and media relations activities will continue to be directed by the BSC.
“This is an opportunity for a new beginning as we integrate our resources from the manufacturing, supplier and retailer communities in revitalizing our programs,” he said. “The impact of our message will be strengthened and far–reaching as we bring the BSC into the ISPA family.”
“The merger is a very positive move for both ISPA and the BSC,” said Carpenter’s Ed Malechek, who serves on the BSC Executive Committee. “The move will allow ISPA and its members to talk in a more uniform voice, and it will allow the BSC to focus completely on educating consumers on how the quality of their lives can be improved through the quality of sleep provided by a quality mattress.”
As part of its commitment to a strong, integrated communications program, ISPA has hired Fleishman–Hillard as its new public relations agency. Fleishman–Hillard is one of the largest full–service communications agencies in the world, offering award–winning capabilities in consumer outreach, government relations and crisis communications.
“We are delighted to be working with Fleishman–Hillard in advancing our overall public relations and public affairs needs, ” says Dick Doyle, ISPA president. “FH exemplifies what ISPA needs in a public relations firm – extensive consumer education experience, extraordinary national media relations capabilities, and an instinct to help our members grow their business. With their expertise and understanding of the mattress industry, we expect to hit the ground running on a variety of fronts.”
Fleishman will work closely with the association’s leadership and staff to develop impactful new programs for the BSC, as well as for the Sleep Products Safety Council and ISPA as a whole.