By Jean–Jacques Dufour
Three–quarters of French consumers believe their mattress influences the quality of their rest, and more than four–fifths think a good pillow contributes to a good night’s sleep.
The statistics come from three studies on mattresses and sleep: one a global study of French consumers, a second focusing on seniors (age 60 and older) and a third on adults (age 30–55). Results were reported recently in Le Courrier du Meuble.
When asked “Does the mattress have an influence on the quality of sleep?” 75% of respondents said “yes.” At the same time, 70% of people age 30–55 reported their current mattress to be in good condition; 83% of seniors were satisfied with the state of their bed.
Some 64% of French consumers said that a pillow is “very important” to the quality of their sleep and another 22% said it’s “important” to sleep. When choosing pillows, the French are divided, with 37% favoring down and feathers, 32% liking synthetic materials and 31% reporting no strong preference.
Let’s go shopping
When purchasing a mattress, French shoppers said the most important qualities they seek are, in descending order of importance:
- “Not too soft, not too firm”
The median price consumers expect to pay for a double bed is about 669 euros ($890 U.S.). They are most likely to shop for a new mattress at bedding shops (37%), household equipment stores (27%), general merchandise shops (25%) and furniture stores (7%).
About a third of seniors (33%) said they would be interested in purchasing an electric adjustable bed. That number drops to 22% for consumers age 30–55.
What’s at home?
The majority of the French report that their mattresses are less than 10 years old. Specifically, 38% of those 30–55 and a similar 39% of seniors said their mattress is less than 5 years old; 45% of 30–55 year olds and 38% of seniors are sleeping on beds 6 to 10 years old. Seniors (19%) are more likely to report having a mattress 11 to 15 years old than their younger adult counterparts (11%).
Interestingly, although the majority of respondents said that purchasing a well–known brand is very important (23%) or important (43%), only 54% know the brand name of the bed they currently own.
How’d you sleep?
Younger French adults are more likely to report that they are sleeping well. Some 73% of those 30–55 said they get a good night’s sleep, but only 46% of seniors said they feel well rested. Both groups said they are reluctant to take sleep aids, such as prescription pills. Eighty–eight percent of those 30–55 said they don’t taking sleeping pills; 81% of seniors shun sleep aids.