Bedding manufacturer Kingsdown, based in Mebane, N.C., has hired Joe Paviglianti as president and chief operating officer of its new retail division. He reports to Pat Flippin, Kingsdown president and COO. Paviglianti formerly was president of Sleep Country USA in Seattle.
The company currently has two Sleep to Live retail stores in Mebane and Durham, N.C., and plans to open others in markets in which it does not already have retailers that can present its BodyDiagnostic system, the company said.
“With the BodyDiagnostic line by Kingsdown, Sleep to Live stores will be able to provide a unique, scientific and proven way to select the right mattress for its customers,” Paviglianti said. “We will make the environment extremely customer–friendly, with emphasis by the team members on providing an outstanding service experience.”
Paviglianti said he expects the store concept to shun a “price–price–price” message and focus on providing better sleep.
Eric Hinshaw, Kingsdown chairman and chief executive officer, views Kingsdown’s entry into retailing as a natural evolution for the company.
“We have been very successful with retailers who understand the power of the BodyDiagnostic system,” Hinshaw said. “Being able to create our own environment will not only provide a research model for further advancements in our diagnostic system, but will also allow us to properly present our commitment to better sleep in areas of the country we are not presently serving.”