Biermann as vice president of sales for its north– central region and Scott Denton as vice president of sales for its eastern region. Both report to David Binke, executive vice president of sales.
Biermann most recently operated a MRINetwork executive search franchise with his wife. Prior to that, he spent 14 years working for Serta and Sealy in manufacturing and executive sales positions. He also has 10 years of department store buying experience.
Biermann works from Comfort Solutions’ corporate headquarters in Willowbrook, Ill.
“I look forward to continuing a career in a great industry that truly has a lot of positive things going for it,” he said. “We plan to grow Comfort Solution’s business by providing compelling products with exceptional value to our current, as well as our new, dealer base.”
Denton has more than 25 years of sales and marketing experience. He worked for Sealy for more than 12 years, most recently as vice president of field sales for regional furniture stores. He is based in North Carolina.
“With growth being driven from outside the innerspring business, companies need to reinvent themselves or perish,” Denton said. “The leaders of this company recognized this need, and I intend to help forge a new direction.”