Jim Nation joins Serta in sales role

Former Spring Air chief Jim Nation has joined Hoffman Estates, Ill.–based bedding manufacturer Serta International as president of sales development, a new position. He reports to Bob Sherman, Serta president.

“Jim is one of the most trusted and experienced executives in the industry,” Sherman said. “He understands every aspect of the business and is strongly committed to helping our retailers grow. I am thrilled to have him on board.”

Nation said he will be intimately involved in all areas of sales development, domestically and internationally.

He will continue to live in the Chicago area.

“This is a job that is perfectly suited for my skills because of my pretty broad experience,” he said. “I have a lot of retail relationships that we hope Serta will be able to take advantage of by opening new accounts or improving business in existing accounts.”

Nation was president and chief executive officer of Spring Air from 1995 to 2007. He is a former chairman of the International Sleep Products Association.

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