Leggett & Platt has hired Herman Tam as vice president of sales and marketing for its Consumer Products Group. The position is a new one for the company, which has headquarters in Carthage, Mo.
Prior to joining L&P, Tam served as senior director of marketing at Dacor. His background includes marketing posts at James Hardie, Valmont Industries, Cummins and IKEA.
“Herman Tam was hired because of his in–depth experience in strategic marketing, brand management, product development and commercialization, market and business development, and building strategic partnerships,” said Rob Woods, president of L&P’s Consumer Products Group. “His extensive marketing background, combined with his passion for home goods, has brought tens of millions of dollars’ worth of new business to previous employers by building premium brands and effectively marketing high–value, differentiated products to end–consumers. We are thrilled to have him on our team.” Tam reports to Woods.
Tam’s role is to oversee the branding and marketing of sleep accessory products and to work with cross–functional teams to develop products, processes and marketing innovations.