Therapedic International has signed deals with two new licensees in the western United States. Everton Mattress in Filer, Idaho, will produce Therapedic brand mattresses for Idaho, Utah, much of Montana, eastern Oregon and northeastern Nevada.
Rodney Goodrum, who used to work for a Therapedic licensee in Denver, now owns that plant. Operating as Therapedic–Colorado, his company will supply Colorado with Therapedic products.
“We are putting together a strong team in the West,” said Gerry Borreggine, president and chief executive officer of the Princeton, N.J.–based licensing group. “With Idaho and Colorado added to our Seattle and San Francisco operations, we now have the strength, like never before, to sell and service larger regional accounts in that region. We are putting a strong team together there and hope to add another licensee shortly.”
Everton Mattress President Steve Everton said that “having Therapedic as an additional brand will help us better serve our customers. We are very enthused about the possibilities it presents for us.” Everton also announced that he has hired Todd Scheidt as sales manager. Scheidt previously was a key account manager for Therapedic in Missouri.
Goodrum said of his deal with Therapedic, “I love this brand and I believe in this brand. I am very confident I can rebuild it to where it was before in Colorado. It will take hard work but I am dedicated to the task.”