FabricTech2000 has named Jeff Bergman president and chief operating officer. The position is a new one for the Cedar Grove, N.J.–based manufacturer of mattress and pillow protectors.
Bergman is a mattress industry veteran with 30 years of experience, mostly in sales. Previously, he was national vice president of sales and marketing for mattress maker Aireloom. Prior to that, he was executive vice president of sales and marketing for a Spring Air licensee.
Bergman’s initial objectives at FabricTech2000 include recruiting a national sales force, an effort begun by the company last year, and expanding the company’s reach in the Southeast, Midwest and West.
“We are excited about the energy and expertise Jeff brings to our brand,” said Arnold Hershbain, FabricTech2000 chairman and chief executive officer. “He is by far the most successful sales and marketing executive in the mattress industry today and has a tremendously successful track record of taking strong brands and expanding their retail presence.”
Bergman said he was drawn to the opportunities presented by FabricTech2000 and its product line. “With declining traffic and sales, sleep shops and furniture stores are hungry for new sources of revenue and accessories, particularly quality protection products. When I studied the category, no one in, my opinion, was offering the quality, value and rigorous testing that FabricTech2000 offers to the marketplace, and I wanted to be a part of this company’s growth.”