Retail Marketing Services, the in–house marketing department of mattress kit supplier VyMaC Corp., has hired Art Aiello as creative director.
The position is a new one for VyMaC, but Aiello replaces Katrina Janes, who performed some of the same duties as marketing and advertising manager. Janes left VyMaC to pursue a position outside of the industry.
As creative director, Aiello is responsible for directing the production of marketing and advertising programs for VyMaC’s internal divisions, as well as for external clients. Products and services include product packaging, marketing collateral, custom design and point–of–service materials.
“Art is very capable to lead the charge in bringing much–needed branding and value–proposition focus to the factory–direct and independent manufacturers and retailers,” said Dave Young, chief executive officer of VyMaC, based in Fort Atkinson, Wis.
Aiello has 15 years of marketing communications experience and joins VyMaC from the Glowac + Harris + Madison marketing agency, where he was an account executive. He previously was marketing communications manager for Covance. He reports to Young.