Classic Sleep adds VP of sales

Specialty sleep products maker Classic Sleep has hired Justin Gannon as vice president of sales, a newly created position.

Gannon joins Classic Sleep from Mattress Discounters, where he worked for seven years, most recently as vice president of merchandising and marketing. Prior to that, he was a corporate account manager with Sealy.

“As we went through the process of looking at who the next head of our sales division should be, we realized that retailers don’t need another salesperson, but rather a real partner who understands their business and what they need to generate new sales and profits,” said Michael Zippelli, chief executive officer of the Jessup, Md.–based company. “There was no question that person was Justin, as he is widely credited with remerchandising and growing one of the best retail brands in the country.”

Gannon’s initial priorities are to add sales associates to regions of the country where opportunities exist and to fine–tune a new training program for retail sales associates. He reports to Zippelli.


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