Adel Salameh, the owner of three Verlo Mattress Factory Stores in the Wisconsin cities of Delafield, Fort Atkinson and Watertown, has purchased two existing Verlo locations in the Wisconsin cities of Grafton and West Bend. Salameh is a longtime franchise owner and was named a Franchisee of the Year by the International Franchise Association in 2007.
“I chose to be a part of Verlo because of its rich heritage of handcrafting the most superior mattresses one at a time, personalized for each and every customer,” Salameh said. “The torch has been passed to me and I am excited to be able to continue the tradition in Grafton and West Bend.”
Salameh has upgraded the storefronts and signage at both locations and staged September grand re–opening celebrations that included special savings on floor models and clearance items. He said he will continue Verlo’s culture of community involvement at the Grafton and West Bend locations with fund–raisers and special events.