Englander signs licensee in Australia

Mattress licensing group Englander has inked a deal with Englander Australia, a co–op of four Australian mattress producers that have united to manufacture and market the Englander brand across the continent of Australia. The new licensee group has manufacturing facilities in Brisbane, Melbourne, Perth and Sydney.

Talks with Australian mattress manufacturers began at the February Las Vegas Market and the deal was finalized at the September market, said Kevin Toman, Englander president.

“We are aggressively seeking new international licensees to partner with the second–oldest brand in the U.S.,” Toman said. “With Australia now, as well as Canada, China, Taiwan, Singapore, Indonesia, Malaysia and the Middle East, we are well on our way to establishing Englander in the global bedding arena.”