Spring Air establishes Mideast presence

Spring Air International, with headquarters in Boston, has signed a licensing agreement with Bed Janssen & Co. in Cairo, Egypt. The 60–year–old mattress producer is known as American Bedding to retail customers in Egypt, Jordan, Lebanon and Syria.

Bed Janssen was expected to launch the brand in early April, producing a full line of Spring Air products, including Back Supporter, Sleep Sense and Chattam & Wells. It also will promote Spring Air’s proprietary Comfort Silhouette Imaging technology, which performs body scans that calculate retail customers’ weight, body mass index and pressure points to make mattress recommendations.

“We’re very excited to have Bed Janssen as a new licensee, as well as a full–line producer of Spring Air products,” said Eric Spitzer, Spring Air senior vice president. “We are now in 32 countries. Our objective is not only to continue expanding our brand globally, but to ensure full participation from our international partners in marketing the Spring Air brand and products.”

“We expect that stepping up to a recognized American mattress name will significantly impact our business here in Egypt and in Jordan, Lebanon and Syria, where we have equally significant distribution,” said Mohamed Mostafa, Bed Janssen president. The company is expanding its 70,000–square–foot factory in Cairo to accommodate increased production.

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