Simmons updates Beautyrest on the Web

To honor the 85th anniversary of Beautyrest, Atlanta–based mattress maker Simmons Bedding Co. has refreshed the brand’s portion of the company Web site to reflect the look and feel of the newest Beautyrest products.

The splash page (www.simmons.com) displays the new Beautyrest World Class bed on a black background. The Beautyrest home page offers an educational video about Super Pocketed Coil springs. The video links to a separate Web page highlighting the features of the Beautyrest World Class collection. Other tweaks to the Beautyrest Web pages include more videos, photos and tips, as well as links to special anniversary promotions.

“We know that the Internet is a key research tool for consumers during the mattress–buying process,” said Tim Oakhill, Simmons executive vice president of marketing. “By explaining the collection’s new BeautyStyle aesthetics and BeautyFeel comfort construction, the new Beautyrest site helps consumers familiarize themselves with the line’s features before they ever step foot into a retail store. …Our goal for the site is to create brand preference, so when consumers go mattress shopping, it’s not a question of whether they buy a Beautyrest, it’s a matter of which Beautyrest model they buy.”