Princeton, N.J.–based licensing group Therapedic International and mattress manufacturer Hollandia International, with headquarters in Sderot, Israel, have inked a licensing deal to make Hollandia the Therapedic license for Israel and Cyprus. Hollandia also plans to open Therapedic–branded retail outlets in Israel during the next year.
“I think the brand will resonate exceptionally well here in Israel,” said Avi Barssessat, Hollandia chief executive officer. “Israelis love American brands and Therapedic is an outstanding sleep products company that offers a full range of product choices.”
The two companies also are forming a joint research and development team that will create products leveraging Hollandia innovation to be sold throughout the world.
“The growth of Hollandia over the past few years is incredibly impressive,” said Gerry Borreggine, Therapedic president and chief executive officer. “They make some of the most luxurious products in our industry and on the retail side of their business, they understand the importance of selling more than just mattresses to their customers—the benefits of a good night’s sleep.”
