Sealy moving more into social media

Mattress major Sealy has launched a social media campaign to promote its Embody line of memory foam and latex beds. The campaign began with an Embody by Sealy Facebook page and Twitter feed.

The social media campaign will include a variety of consumer contests and promotions throughout the year and encourage conversation with consumers on topics of sleep and health.

“This will be the first step in a much larger strategy to drive leadership in the digital medium,” said Jodi Allen, chief marketing officer of the Trinity, N.C.–based company. “Beginning with Embody, you will see from Sealy new and innovative approaches to marketing our entire portfolio from a digital perspective. We’ve already received such positive feedback from consumers about the Embody by Sealy line and wanted to create an innovative and exciting platform to drive awareness about the new brand.”

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