Natura promotes two to sales VP

Mattress and sleep accessories producer Natura World has promoted Mark Dentale to vice president of sales for the East Coast and Jim Lambert to vice president of sales for the West Coast.

The promotions recognize the significant sales–building accomplishments already made by both men, according to the Cambridge, Ontario–based company.

Natura world Mark Dentale
Mark Dentale
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Jim Lambert

Dentale, who is based in Northport, N.Y., is a 28–year veteran of the mattress and home furnishings industries. He joined Natura in 2010 as a regional sales manager. His background includes senior sales roles at Ashley Furniture, Sealy, Simmons Bedding Co. and Spring Air.

Lambert is based in Cypress, Texas. He joined the company in 2009 as territory sales manager for that state. He has more than 30 years in the industry and has held executive sales positions at Sealy, Serta, Simmons and Tempur–Pedic.

“Mark and Jim have made tremendous contributions to our company in growing their regions and territories in relatively short periods of time,” said Ralph Rossdeutscher, Natura World president. “The key component in that success is their ability to work with new and existing dealers to help them get the most value and opportunity from their Natura relationship. In these new roles, they will be resources for more of our dealers and sales associates in helping us to continue to build our brand.”