Anatomic Global, a manufacturer of memory foam mattresses, has promoted Rick Vander Woude to national sales director, a newly created position at the Corona, Calif.–based company.
Vander Woude has nearly 30 years of sales management experience in the specialty sleep category. He joined Anatomic Global in 2009 as a regional sales representative. Previously, he was director of specialty sleep sales for Comfor–Pedic, a brand acquired by Simmons Bedding Co. in 2007. Prior to that, he held sales positions at Tempur–Pedic and Innomax.
In the new post at Anatomic Global, Vander Woude is responsible for overseeing the company’s six regional sales managers and its network of independent representatives. He also leads the company’s sales efforts with specific retailers and buying groups.
The company created the position when President Jeff Scorziell announced he will be taking a six–month leave of absence to conduct missionary work in Zimbabwe.
“Rick has been one of our strongest producers and has been serving as a mentor to other sales representatives for some time, so I believe this is a very natural evolution of roles for him in our organization,” said David Farley, Anatomic Global chief executive officer.