Licensing group Bemco, based in Park Ridge, Ill., is marking 55 years in business with the roll out of its 55th anniversary ad kit and other marketing efforts.
A key part of Bemco’s promotional efforts for 2011, the new kit includes ads to be used in newspapers and for preprinted inserts, circulars, direct mail and Web art. Retailers can customize each ad with special promotions and anniversary offers.
Bemco also supports its retailers with other comprehensive marketing efforts, including the “Made in the USA” designation, Bemco Fire–Tec Fire Resistant Technology labeling and specialty promotions that run throughout the year, said Daryl Tarbutton, Bemco president.
In addition, Bemco runs other national marketing programs and for 25 years has been a sponsor of “The Price Is Right” game show on CBS. Bemco sponsored USA Gymnastics for 25 years and the USA Olympic program for four years.
“We are always looking for great marketing opportunities because these efforts tell Bemco customers we have longevity and they tell retailers that they can count on Bemco’s legacy of support, as they have from our beginning in 1956,” Tarbutton said.
