Carpenter wins for ‘2 Guys 600 Pillows’

Industry supplier Carpenter Co., which has headquarters in Richmond, Va., has earned two Webby awards.
Webby Awards, considered the Oscars of the Web, are presented annually by the International Academy of Digital Arts and Sciences to recognize excellence on the Internet.

Carpenter’s “2 Guys 600 Pillows” video earned both a Webby and a People’s Voice award.

The video was created for the company’s website by Rhett & Link, who put 600 pillows to work in a music video about what happens to pillows when they are kept for far too long.

Combined views of the video, bonus footage and a behind–the–scenes video about the making of the video have topped 5 million since its launch in September 2010.

“We know that in addition to whole new audiences being entertained by the video, the Webby Awards will help us in our mission to inform more and more people about what’s inside old bedding and how that can affect getting a good night’s sleep,” said Dan Schecter, vice president of consumer products at Carpenter Co. and creator of

The video can be viewed by searching for the Rhett & Link channel on YouTube.

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