Gold Bond redresses Premier mattress line in time for Las Vegas market

Mattress maker Gold Bond says it has broken with conventional styling in the redesign of its Premier series of two–sided mattresses.

“In speaking with retailers, we know consumer tastes can vary greatly from the traditional to the ultra–modern. In reintroducing our top line, we wanted to cater to those consumers who gravitate toward more contemporary color palettes and updated fabrics,” said Bob Naboicheck, president of the Hartford, Conn.–based company.

The new Premier line features fabrics such as microsuede in hues of mocha, linen and pale blue that help product stand out on the showroom floor. All models feature a handmade coil box spring and an 850–coil count innerspring.

The beds are available in firm, plush and European box pillow– top and have suggested retail prices from $1,199 to $3,000. The beds will debut at the Las Vegas Market in August.

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