Latex International has named two key managers to new positions. Tomas Eisenberg assumes leadership of marketing and branding efforts as vice president of strategic marketing. James Siragusa has been promoted to vice president of sales for LI’s global sales efforts.
“We are recognizing two of our most seasoned executives and giving them both expanded responsibilities that are critical to the mission of our company,” said Dave Fisher, LI president and chief executive officer. “They will each play an important role as we evolve from a company that simply manufactured latex cores and toppers into the leading brand in the hottest growth sector—latex—in the sleep products space.”
Eisenberg joined the Shelton, Conn.–based latex supplier in 2002, leading pillow sales before assuming a number of senior sales positions. He had a decade of senior sales management experience in the consumer products sector prior to joining the company.
In his new role, Eisenberg will spearhead LI’s new corporate branding and marketing initiative, which the company expects to unveil later this year.
Siragusa returned to LI earlier this year to assume responsibility for international sales. He first joined the company in 1998 as director of business development and later was promoted to managing director of international growth. He left the company in 2009 to start an international business consulting practice.
Before joining LI, Siragusa held senior sales positions at Sealy, Simmons and Premier Bedding Group. Earlier in his career, he was a buyer for Gimbels, Macy’s and Dillard’s.