Simmons' ComforPedic gets charitable

Simmons Bedding Co.’s ComforPedic memory foam mattress brand has recently teamed up with several charity events by donating mattresses and other items.

“We see these events as an extension of our longtime commitment to leaving lasting, positive impressions on the people and communities where we operate,” said Scott Smalling, president of Atlanta–based Simmons’ Specialty Sleep division.

William Shatner’s Priceline.com Hollywood Charity Horse Show benefits L.A. charities that aid special needs children. More than 600 guests attended the April 30 festivities in Burbank, Calif. Smalling and Shatner auctioned off a ComforPedic mattress set, which was the evening’s single highest–earning item.

A ComforPedic mattress also was featured in a silent auction at the Red Cross of Santa Monica’s Red Tie Affair on April 9. The gala honored individuals who have exhibited altruism, a helping nature and the desire to give back to their community.

City of Hope’s Spirit of Life dinner, held during the High Point Market in High Point, N.C., in April kicked off a ComforPedic by Simmons online charity auction. A ComforPedic mattress set and an autographed footstreamer signed by nearly 40 celebrities were auctioned to benefit City of Hope, one of the nation’s leading centers for cancer research, treatment and education.

The George Lopez fourth annual Celebrity Golf Classic, held May 2 in Pacific Palisades, Calif., earned funds for the George Lopez Foundation, which raises awareness of kidney disease and organ donation and helps underprivileged children and adults. A ComforPedic mattress set was part of the live auction.

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