Fabrictech launches consumer-friendly website

Mattress protection supplier Fabrictech International, which has headquarters in Cedar Grove, N.J., has redesigned its website at www.fabrictech.com, making it more user–friendly for retailers and consumers.

The website emphasizes the connection between sleep and wellness in advising consumers to “take back their bedrooms” by choosing the correct protection products and encasements for mattresses, foundations and pillows, according to the company.

The site is e–commerce enabled and also provides a store locator, giving consumers a choice of shopping in–store or online. If shopping online, consumers can mix and match their selections or choose from prepackaged sets—Total Allergy Protection, Total Bedbug Protection and Total Health and Wellness.

A “virtual protection assistant” helps online consumers—and retailers—find Fabrictech products by asking shoppers a series of questions. Based on the answers, the virtual assistant will recommend appropriate items.

“Our goal with this website is not only to offer the most innovative and clinically tested ‘people protection’ products to our customers but to make the shopping process simple and easy. We want our customers to have a sense of confidence and to know they have chosen the right product. We also want to help our retail partners so they can better serve their customers and increase sales and margins,” said Sean Bergman, Fabrictech vice president of sales and marketing.

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