Sealy selects MSL Group as PR firm

Mattress major Sealy, which has headquarters in Trinity, N.C., has chosen MSL Group in Chicago as its new public relations agency. The firm is part of the Publicis Groupe. “Our partnership with MSL Group underscores our commitment to communicating the strength of the Sealy brand through several different channels,” said Jamie Piper, Sealy director of marketing and communications. “Consumers are connecting with products more and more through a variety of mediums, most notably, digitally in blogs, Twitter and online forums. MSL Group is bringing our marketing to life by leveraging a holistic, 360–degree approach to public relations.”