Mattress retail chain Sleepy’s has created Bedder Days, a new community relations and cause marketing program that will partner with organizations serving those in need, particularly after a natural disaster or other life–changing event displaces people from their homes.
The aim is to provide basic comfort to individuals who are facing a difficult time and are dreaming of “bedder” days to come, according to the company, which has headquarters in Bethpage, N.Y.
“At Sleepy’s, we have a history of providing our customers with a comfortable and restful night’s sleep, regardless of the day’s events. That’s why we are committed to helping our neighbors in need by offering beds and other contributions to the organizations on the front lines providing assistance through catastrophic events and hard times,” said Adam Blank, Sleepy’s chief operating officer.
Recently, Sleepy’s provided 30 complete sets of bedding (sheets, comforters, pillows and pillow protectors) to the Hole in the Wall Gang Camp in Ashford, Conn., that serves young campers with serious illnesses.
Sleepy’s has more than 700 retail locations in 13 states.
