Verlo Mattress Factory Stores, a factory direct franchise chain with 40 stores, is offering VerloAire, a new line of adjustable airbeds.
Verlo’s airbeds use urethane air chambers in the upper comfort areas of the mattress and a patented system allows the air chambers to fully extend to the edge of the bed, according to the company. The entry–level VerloAire200 model has a suggested retail price of $1,499 for a queen size.
“The exciting part about the growth of airbeds is that it allows customers to customize the comfort of their beds, just like Verlo’s been doing for over 50 years,” said Kurt Schusterman, president of Verlo, which has headquarters in Fort Atkinson, Wis. “With a controller for each side of the bed, people can adjust the firmness levels to suit their individual preferences. What makes Verlo’s airbeds unique is our ability to add more comfort layers, such as latex or memory foam, if the customer wants.”
To promote the new collection, Verlo sponsored a contest on its Facebook page in June. The winner received a VerloAire bed set.