Mattress producer Magniflex now has placement in more than 120 retail locations in the United States, in part because of a new strategy focused on placing products on the floors of contemporary furniture and specialty mattress dealers. “We are gaining nice traction focusing on independent furniture dealers,” said Marco Magni, global sales director for the company, which has headquarters in Prato, Italy. “We believe a key to the success of the program is that these dealers have a loyal customer following, have experienced RSAs who are knowledgeable about our products and are excited to have something unique, like Magniflex, in their bedding department.”
September 1, 2011
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