Serta ‘adopting out’ sheep for charity

Serta, a mattress producer based in Hoffman Estates, Ill., is sponsoring “Adopt–a–Sheep for the Fight Against Cancer,” a fundraiser to support City of Hope. City of Hope is a research, treatment and education center for cancer and other life–threatening diseases in Duarte, Calif. Serta will make a donation to City of Hope for every consumer who “rest tests” or purchases an iComfort bed at a participating retailer. Those consumers will go home with a free, limited edition Counting Sheep plushie. The special promotion will run Oct. 1 through March 31.