Hickory Springs names new product managers

Industry supplier Hickory Springs Mfg. Co. has appointed several employees to national product management posts as part of a companywide restructuring.

All report to Dwayne Welch, executive vice president and chief sales and marketing officer for the Hickory, N.C.–based company.

Chad Keener was named national transportation products manager. He is responsible for overseeing nonautomotive transportation markets for commercial transportation. His previous posts include operations manager and sales engineer. Keener joined the company as assistant manager of the Hickory Springs metal plant in 1993.

Brent Limer was promoted to the newly created position of national product manager of bedding. He is responsible for working with Hickory Springs’ entire bedding group to provide national account coverage, as well as new product development and brand management. Limer joined Hickory Springs in 2006 and previously was a regional sales manager.

Jason Porter assumed the role of national product manager of metals, with an emphasis on motion and sofa sleeper products. Porter joined Hickory Springs in 2006 as an assistant product manager.
Mark Snyder was named national product manager of automotive. Snyder has served as business development manager for automotive since joining the company in 2007. Prior to that, he was with Johnson Controls.

In addition, Barry Simmons continues in his role as national product manager of furniture seating, a position he has held since 1997. He joined Hickory Springs in 1981.

“The realignment of these product manager positions is another important step in positioning Hickory Springs for a new era of growth and diversification for the future,” Welch said. “We have great confidence in each of our product managers and look forward to seeing how their individual talents and experience will help increase the accountability, responsiveness and productivity of the product lines they oversee.”

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