Simmons road trip takes showroom to retailers’ doors

Atlanta–based mattress major Simmons is promoting the launch of ComforPedic Loft with the new AirCool Sleep System using a “showroom on wheels” that is traveling across the United States.

“We wanted to fundamentally change the way we do business with retailers in the face of these difficult economic times,” said Scott Smalling, president of Simmons Specialty Sleep. “By bringing our product to retailers that didn’t attend the Las Vegas Market (where the new line debuted), we’re able to maintain those relationships and save our dealers valuable dollars.”

The mobile showroom is hitting the road for the second time since 2009, when Simmons did a road trip to promote the launch of the original ComforPedic Loft line.

On the road again Simmons’ ‘showroom on wheels’ will travel
to 35 cities, showing both retailers and employees at its own
factories how best to promote the ComforPedic Loft line.
The current tour began in Indianapolis in late August and is
covering more than 10,000 miles in 20 weeks, visiting retailers in 35 cities.

On location, Smalling and Butch Webster, vice president of Simmons Specialty Sleep, will help train dealers and sales associates on the best ways to showcase the new line. The tour also will stop at Simmons factories across the United States to train team members on the specialty sleep collection. Wrapped with brand images, the big rig also serves as a traveling advertisement.

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