Hästens wants consumers to trade up

Luxury bedding producer Hästens is running a promotion in November that encourages consumers to trade up to a new bed. The Köping, Sweden–based mattress maker is offering consumers between $350 and $3,500 (depending on bed model) to exchange their old Hästens bed for an upgraded “new generation” mattress set from the company. Hästens’ bed sets have suggested retail prices from about $3,000 to more than $35,000. Each bed set is handmade, featuring natural components such as linen, cotton, wool and horsehair, as well as sustainably forested woods and recycled steel innersprings.