Mattress major Sealy has created a specialty bedding division with the goal of expanding its market share in the fast–growing mattress category.
Mark Delahanty has been named vice president and general manager of specialty bedding and will lead the new division.
“We are increasing our commitment to the very important specialty bedding category by creating a new specialty division,” said Larry Rogers, president and chief executive officer of the Trinity, N.C.–based company. “Mark will have responsibility for the development, marketing and distribution of new specialty bedding products and report directly to me.”
The specialty division will launch a revamped Embody line of beds at the winter Las Vegas Market.
Delahanty has been part of Sealy’s marketing department for 5½ years, starting with the company as vice president of marketing for Sealy brands. In 2008, he became vice president of marketing for innerspring and, under his leadership, the company launched its successful 2009 Stearns & Foster redesign. For the past two years, Delahanty has been vice president of business development.
