Simmons’ ComforPedic plays role at Emmys

Atlanta–based mattress maker Simmons Bedding Co. took its ComforPedic Advanced NxG Memory Foam mattress line to Hollywood this fall. The brand was featured in the GBK Emmy Awards Gift Lounge in Los Angeles. Celebrities were invited to visit the ComforPedic by Simmons lounge space Sept. 16 and 17 to test a ComforPedic Mystic mattress set on the company’s adjustable NuFlex foundation. For each celebrity photographed with ComforPedic products, Simmons donated $100 to Art of Elysium, a nonprofit that provides workshops for critically ill children with actors, artists and musicians. Visiting celebrities received ComforPedic Free Spirit pillows, and select Emmy presenters and nominees received ComforPedic Mystic bed sets.