Mattress licensing group Therapedic International, which has headquarters in Princeton, N.J., and Massindo Group, based in Jakarta, Indonesia, held a dramatic gathering in San Francisco on Sept. 8 to celebrate their new licensing agreement.
More than 300 mattress and home furnishings executives from Indonesia and the United States gathered on Crissy Field at the foot of the Golden Gate Bridge to mark the new partnership. For Indonesian executives, guests and their families, the event was the culmination of a weeklong travel tour of Los Angeles, Las Vegas and San Francisco.
Celebrating the licensing agreement between their two
companies were Norman Rosenblatt (from left), Therapedic
International chairman; Jeffri Massie, Massindo Group
chief executive officer; and Gerry Borreggine, Therapedic CEO.
Massindo Group is a leading Indonesian mattress and furniture manufacturer with production facilities in 10 Indonesian cities and more than 1,000 retail partners.
“The Massindo–Therapedic alliance is so important to our group because this is the first time we have a legitimate license partner in the ever–growing, important region of Indonesia—one with the wherewithal and resources to build our brand,” said Gerry Borreggine, Therapedic chief executive officer. “This partner has a long–range view of where and how to grow Therapedic.”
Guests at the San Francisco event dined on gourmet cuisine and were entertained by the Insomniaczzz, a rock band that includes Borreggine and other executives in the U.S. sleep products industry.
“We wanted a stage that was nothing short of spectacular to announce our new partnership with Therapedic International,” said Jeffri Massie, Massindo chief executive officer. “The Golden Gate Bridge is an American icon and a fitting backdrop for this historic moment in our company’s history. It is also a symbol of the important business and cultural bridge we are hoping to build between our two companies.”
Massindo will position Therapedic as a “lifestyle brand,” targeting a younger, more affluent demographic.
“This partnership places our products in more than 1,000 furniture and bedding stores in Indonesia,” Borreggine said. “The Massindo family are not only fine business people, but they are quality people with great integrity. We are both thrilled and honored to be associated with them.”
Therapedic currently has more than 50 licensees in 17 countries.
