Verlo Mattress Factory Stores, a factory–direct franchise chain with 40 stores, featured mattress sets with a pink tape–edge during Breast Cancer Awareness Month in October. A portion of proceeds from the beds sold went to charities that support breast cancer research and work with breast cancer survivors. The amount of the donation increased with the cost of the set. “We wanted to do something appropriate for Breast Cancer Awareness Month and this program allows the local franchises to decide which community group will benefit,” said George Holder, chief operating officer for the Fort Atkinson, Wis.–based company. Verlo also assembled travel kits with a pink blanket and pillow that stores used to raise additional money.
November 1, 2011