As part of the company’s enhanced marketing focus, Leggett & Platt’s Consumer Products Group has partnered with the ABC television program “Extreme Makeover: Home Edition,” donating three Leggett & Platt Fashion Bed products to recently taped shows. The first donation, a Euro platform bed with faux leather finishing, was included in an episode that aired Nov. 18. The bed went to the Dunning family of Cool Spring, Del. The company’s Sasha and Miami ornamental beds will be part of episodes of the TV program focusing on the rebuilding of Joplin, Mo., a city near L&P’s corporate headquarters in Carthage, Mo., that was devastated by a tornado in the spring of 2011.
January 11, 2012