Verlo rolls out gel line

Verlo Mattress Factory Stores, a factory-direct chain based in Fort Atkinson, Wis., has launched a new line of gel foam mattresses

The Verlo Cool Contour Gel line “combines new materials with a signature approach to custom fitting each person and crafting the mattress locally to fit individual sleep needs,” the company said. The beds “sleep cool, relieve pressure, respond quickly and minimize restless sleeping.”

The open-cell, gel-infused foam in the bed’s top comfort layer “whisks heat away from the body and is 12 times more breathable than memory foam,” the company said. The new mattresses come in three comfort options: firm, plush and extra-plush.

“Gel foam beds are popular for a good reason—customers say they sleep better than any other type of mattress on the market today,” said George Holder, Verlo Mattress Factory Stores chief operating officer.

“People are surprised at how quickly the material cradles their body,” said Darren Brylow, store manager at Verlo Mattress Factory Stores of Greenfield, Wis. “We had one customer stop in the store after buying a gel bed to thank us and said the bed changed his life.”

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