Boyd hires sales vice president

Mattress producer Boyd Specialty Sleep, with headquarters in St. Louis, has appointed Dirk Smith vice president of sales for the Southwest region.

Smith, based in Dallas, is responsible for sales and sales development for Boyd Specialty Sleep and the company’s Accent Furniture division in 10 Southern states. He reports to President Dennis Boyd.

Before joining Boyd, Smith was with Sealy for 16 years, holding posts in district sales management and field sales before serving as senior national account manager. Prior to that, he worked in food sales and distribution for Campbell Soup Co.

“Dirk has a solid record of mattress sales, sales management and marketing performance involving a number of key retailers and chains, including national accounts,” Boyd said. “His proven industry expertise in the South will be very valuable to our continued development of the Southwest region and to the growth of our companies overall.”