Investment firm buys Verlo

Family-owned investment firm Marcus Investments LLC has acquired franchisor Verlo Mattress Factory Stores from VyMaC Corp. Terms of the deal were not disclosed.

Last year, Milwaukee-based Marcus Investments bought a Verlo franchisee group and its six southeastern Wisconsin stores out of receivership.

“When we bought the Milwaukee franchisee stores, we quickly realized what a tremendous organization Verlo was and we saw the potential to really impact other franchisees on a broader scale,” said David Marcus, Marcus Investments president.

The new owners said Verlo franchisees will begin to see increased support from the parent company and consumers will see enhancements in customer service and overall in-store experiences over the coming months.

“Marcus Investments has actively sought investment opportunities with successful organizations that share a passion for their businesses and a commitment to superior customer service,” Marcus said. “The Verlo brand is known throughout the industry as a leader, and the franchise model of selling customized product on a local level was very appealing to us because, in many ways, it mirrors how the Marcus Corp. has achieved success for nearly 70 years.”

Verlo Mattress Factory Stores, part of multifaceted industry supplier and sleep products producer VyMaC, was founded in 1958 by Dale Williams and Guy Day and has about 40 stores throughout the United States.

“Verlo needed a transfusion. I believe the new owners can deliver on that need,” said Dave Young, chief executive officer and majority owner of VyMaC, which has headquarters in Fort Atkinson, Wis. “What has been the focus of my entire adult life is being passed to another. I am entrusting them to steward the dream beyond where I have taken it. VyMaC will continue to supply goods to the great Verlo organization as my companies transition into a more focused position. We at VyMaC are excited about this change. We look forward to the separation and to growing our other mattress industry businesses.”

Verlo headquarters have relocated to Milwaukee from Fort Atkinson. Chris Nolte will serve as CEO, Thomas Cass as president and Scott Baitinger as chief marketing officer.

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