Atlanta-based Pure LatexBLISS has revamped its website, www.latexbliss.com. The tablet- and smart phone-friendly site uses a combination of video and other online tools to educate on-the-go consumers about the company’s latex mattresses, pillows and toppers.
“Our brand strategy has evolved to preselling consumers as they canvas the Internet in their search for the perfect mattress,” said Kurt Ling, Pure LatexBLISS co-founder and chief executive officer. “The company’s vision is to make selecting a mattress and pillow simple, easy and fun. We aim to help them get answers that are easy to understand. With the new website, retailers have a place to send customers to teach them about Pure LatexBLISS mattresses and pillows in a straightforward, fun and informative way.”
The site is designed to appeal to both women and men.
“Men and women experience different thought processes when shopping,” Ling said. “Women respond to emotional cues and language while men prefer more rational information. Avoiding industry jargon, our website will feature compelling, unambiguous content demonstrating how our mattresses and pillows contributes to a better night’s sleep.” The site will be updated frequently with content for consumers and retailers.