Julie Palm, editor in chief
Just in time for Better Sleep Month in May, the Better Sleep Council has launched “Stop Sleeping Around”–a new consumer awareness campaign designed to raise awareness about the importance of a new mattress while inspiring lots of laughs, double-takes and consumer participation in social media.
The goal of the campaign: To get the legions of sleep-deprived people who nod off in the oddest, most inappropriate places to spend more time asleep in the right place–on a high-quality, comfortable new mattress.
Click over to the new Stop Sleeping Around Toolkit on this site and link to a host of artwork and social media tools to incorporate into your own marketing efforts.
