Comfort Solutions, the mattress licensing group based in Willowbrook, Ill., is raising money for St. Jude Children’s Research Hospital as an important component of the company’s new “Never Stop Dreaming” brand mission.
Comfort Solutions said it made a significant upfront contribution to the Memphis, Tenn.-based treatment facility to kick off its effort to raise at least $1 million for the hospital by March 31, 2013.
“We hope to achieve this goal not only by making additional contributions based on sales of our own products, but also through donations tied to sales by retailers who participate in this meaningful program,” said Dave Roberts, Comfort Solutions president and chief executive officer. “This is an extremely worthy cause, which impacts children on a global basis. We’re proud to help support the dreams of families who have critically ill children at St. Jude.”
Dealers who join in the fundraising effort receive promotional support from TV personality Kathie Lee Gifford. Gifford is featured in customizable commercials intended to help build awareness and encourage support in local markets for the nonprofit hospital’s research and treatment programs. Gifford appears on NBC’s “Today” show and is the former co-host of “Live with Regis and Kathie Lee,” which aired on ABC from 1985 to 2000.
Founded by the late entertainer Danny Thomas, St. Jude was established so that “no child should die in the dawn of life.” The facility is dedicated to the care of children with catastrophic diseases and has treated children in the United States and from more than 70 countries for nearly 50 years.